Jony Ive

London born designer Sir Jonathan Ive (Dawes, 2012) is one of the names any self respecting design student should know, not only because the products he designs that are used every day, or the many awards and accolades he has won. The way he designs things, with an attention to detail and with the goal of concentrating and simplifying the essential elements of a design without limitations.

Ive's work is the subject of much love and hate, go on any computer forum and take a peek at the flame wars his products create. This reaction from the public as well as his talents mark him as one of the great and influential designers of the 21st century. After all is it not a hope of the designer to spark feelings in the hearts and minds of the people? 

His position as Senior Vice President of Industrial Design at Apple is another thing that sparks hope for the future of design in this world of shoddily assembled products planned with obsolescence in mind.
Apple now being a household name and Ive's association with its rise prove that design is an important part of any process and that companies should take note if they want to be as successful.

Reference

Dawes, M. (2012) Sir Jonathan Ive [Online]. Availoable at: http://marcusdawes.photoshelter.com/image/I00006Ts4_FCMxZI (Accessed 12 May 2013)